Digital advertising, also known as online advertising or Internet advertising, is essentially using the online opportunity to communicate marketing messages to consumers or visitors.
There are many new and emerging formats for digital advertising, although it is commonly accepted that it would include e-mail marketing, search engine marketing, social media marketing, more general types of display advertising, and mobile advertising.
Digital advertising is growing massively all over the world. Display advertising is by far the most popular at this point in time, although the future isn’t written yet.
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is typically a set of "white hat" best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.
Business intelligence systems are used to maintain, optimize and streamline current operations. The term refers to technologies, applications and practices for the collection, integration, analysis and presentation of business information.
It improves and maintains operational efficiency and helps companies increase organizational productivity. Business intelligence software offers many benefits, including powerful reporting and data analytics capabilities.
Analytics is “the process of exploring data and reports in order to extract meaningful insights, which can be used to better understand and improve business performance.” This function takes the “what” of the data given by reporting and draws conclusions and insights, offering users a “why” and “how.” Basically, reporting functions present data, and analytics features interpret data. Both are crucial features and will typically be offered by both BA and BI solutions.
When it comes to marketing, CONTENT is king! Content, simply put, is text… the written word. The right content in the right place gives you the ability to communicate your message, reach the right customers, and convert individuals into new business.
Content editing does not typically involve the use of a handbook, guide, or manual, and focuses instead on what will make the substance of the text more comprehensible based on the subjective assessment of the editor. The process often requires changes based on rhetorical questions related to ease of understanding and functionality.
Content editing focuses on the general conceptual intent, content, organization, and writing style of the text in consideration.
